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Facebook Case Study
Project Name
Cafe
Date
July 2023
Building awareness and establishing online presence.
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I need your help in building awareness, establishing online presence, and converting at least 10% of the page followers into customers.
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Facebook Account and Business Manager ID
- Facebook Followers- 418
-High-Quality Photos and Video
-Target Audience and Branding Assets
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- Facebook Page- 418 followers
-Inconsistent Branding colors and fonts for the content.
-No regular Posting of content.
-Page and Profile Visit- 778
- Fb profile not optimized properly
-Run Ads Campaign - ( Reach) but not getting followers.
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Campaign Focus
Based on these possible problems, We should focus on making your page better. When you promote your page, more people will see your content and become interested in your Cafe.
The Strategy
* Social Media Audit and Profile Optimization
* Engagement and Content Strategy
-Visuals
-Consistent and quality content
Create a content that is is relevant, informative and engaging to attract followers
-Participate in relevant groups
Join groups on facebook that are relevant to our business. Share content thrice a week and engage with other members.
-Daily Commenting
Commenting on 30-40 recent posts from relevant hashtags. Replying to 10 stories from following users. Sending the โwelcome scriptโ to new followers via direct messaging. Sending three likes on 20 targeted users. Following at least 30 targeted users.
Bi-Monthly
-Updates if the strategy is working. Implementation of new strategy or continuation of what's working.
Monthly
Progress reports









